New competitors are emerging, price promotions are constantly running in stores, and consumers don't know why they should choose one juice over another.
Together with Rynkeby, we chose to get back to the core of the brand and go down a more emotional path. You will therefore not see a single Rynkeby product in this Rynke film. But you will experience the value that Rynkeby brings – and how you yourself can help make a difference.
New competitors are emerging, price promotions are constantly running in stores, and consumers don't know why they should choose one juice over another.
Together with Rynkeby, we chose to get back to the core of the brand and go down a more emotional path. You will therefore not see a single Rynkeby product in this Rynke film. But you will experience the value that Rynkeby brings – and how you yourself can help make a difference.
"Secret Friend" is a simple story about how choosing Rynkeby isn't just about doing something good for yourself: At the same time, you are supporting Team Rynkeby and the fight against childhood cancer.
The film is based on Rynkeby's new brand platform, where we have made "Doing Good" the focal point. We've done this because we believe it's stronger and more valuable to tell people what you're passionate about, rather than relying on tactics or USPs that can easily be copied.
It's a very basic view that everything you do should make the world a little better. This applies to everything from the way products are made to the support for Team Rynkeby.
Rynkeby covers all the costs of Team Rynkeby. So everything that is collected can be passed on. Over the years, this has amounted to DKK 209 million.
There’s no doubt we are having an impact with our emotional approach. Although we don't say a word about products or quality, a whopping 33% of people who watch the film say they'd be willing to pay more for a Rynkeby product."
Adm. director & Partner
Case: L'EASY
Case: Kohberg
Case: Rynkeby
Case: Welsh Lamb
Case: Kia
Case: L'EASY
Case: Kohberg
Case: Rynkeby
Case: Welsh Lamb
Case: Kia