Welsh Lamb: Brand Campaign

Lambs-Live - The art of telling af story without words

A strong brand narrative

Welsh Lamb is a premium product with a unique story to tell. A story about animal welfare, quality and wild nature. The lambs are bred according to traditional farming methods, with minimal human interference, spending their whole lives under the open Welsh skies.

This is why Welsh Lamb has been awarded the coveted status of Protected Geographical Indication.

But with increasingly busy consumers and the intense battle for their attention, the challenge was to cut through and let the unique brand story come to life.

A strong brand narrative

This is why Welsh Lamb has been awarded the coveted status of Protected Geographical Indication.

But with increasingly busy consumers and the intense battle for their attention, the challenge was to cut through and let the unique brand story come to life.

“LAMBS-LIVE”

For 3 months we streamed live – all day, all night and every day of the week, from two different hill farms in the Welsh highlands, where the lambs are bred. The purpose was to show the product in its purest form and give the customers a front row experience of the unique brand story.

The live-campaign was activated through social media channels, giving the consumers a unique opportunity to interact with the brand and become a part of the story themselves.