At Nørgård Mikkelsen, it has always been important that our work is based on data, rather than personal opinions and guesswork. That's why over the years, we've established a strong interaction between media, data and analytics, which plays a crucial role in our strategies and campaign performance. We have a competent media department that identifies customer behaviour, provides everyday advisory services and implements all campaigns, whether these are run offline or online. The media department also handles tasks focused on SEO and SEM, to the great benefit of our clients.
The media department develops optimized strategies for how our clients should invest their money in marketing, based on individual markets, customer segments and more. This is all done in conjunction with the overall communications strategy and creative communications platform, creating synergy between all aspects of our campaigns.
The media behaviour of Danes is constantly changing as new platforms and trends emerge at a growing pace. Therefore, we put a lot of effort into closely monitoring consumers' media consumption and the impact of different media on different parts of the consumer journey.
We take care of the entire offline marketing process. This includes advising on media choices as well as buying and implementing campaign activities on platforms such as TV, radio, outdoor, cinemas, print and other non-digital media.
Social media marketing has been a growing field for many years, and we have extensive experience in both advising on the use of content and audience marketing as well as in the procurement and implementation of campaigns on platforms such as Facebook, Instagram, Snapchat, TikTok, LinkedIn, Pinterest, Twitter, YouTube and many others, as well as influencer marketing.
Search engines are an integral part of the customer journey for many consumers today, so we work extensively in advising, buying and implementing marketing on search engines such as Google Ads, Bing Ads and Amazon with a focus on PPC, SEM, SEO, paid search, unpaid search shopping and product feed.
At the end of the day, it's all about running a business, so naturally we're also able to advise on and manage KPI- and results-based campaigns with a focus on sales, lead, CPC, CPA, affiliate and low funnel optimisation.