BRANDING/DESIGN 

Branding has always been Nørgård Mikkelsen's core competence. We have proven processes and over 50 years of experience in identifying what makes a brand relevant and interesting and in communicating that clearly in all communications across all platforms. Design is obviously an important part of a brand. We can ensure that brand assets are clearly expressed in everything from corporate identity and web design to logo or packaging. Our aim is to ensure synergy in expression and dynamism in content.

Brand strategy

What is special about your brand? What drives you? Who do you create value for?

We develop brand strategies in close collaboration with our clients, ensuring that the strategy does not end up in a binder but becomes an effective management tool in a dynamic and changing world.

Corporate branding

A brand must be clear and relevant wherever you meet it. We can help define clear brand promises and develop effective brand strategies that bring messages to life and make recipients want to spend time with the brand.

Corporate identity

We specialize in creating visual identities and design manuals that make it easy to keep the brand on track and create consistency across all platforms and throughout the customer journey.

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Communication platform

A good communication platform establishes the creative concept, style, tone-of-voice and distinctive assets. This is where we create the framework for all communications, ensuring the brand is meaningful, distinct and consistent throughout the customer journey and across platforms.

Concept development

With us, all concept development is based on strategy and insight. What is the overall objective? What are we solving for whom, and what value does it create for them? With this in mind, we develop communication that is so relevant you will want to spend time on it, so interesting you will tell your friends about it, and so simple that you can explain it to your grandparents.

Packaging design

Every day, a new packaging design leaves the agency. And when we create designs optimised for winning the battle for attention on the shelf, our years of experience are not the only thing we draw on. We combine our knowledge with audience insights, analytics and data, e.g. using eye tracking glasses, which give us clear data on what consumers like – not just what they say they like.

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    Packaging design

    Every day, a new packaging design leaves the agency. And when we create designs optimised for winning the battle for attention on the shelf, our years of experience are not the only thing we draw on. We combine our knowledge with audience insights, analytics and data, e.g. using eye tracking glasses, which give us clear data on what consumers like – not just what they say they like.

    Eye Tracking

    Watch our film about eye tracking where we test the purchasing of Rynkeby juice.

    Design manual

    The design manual is often the natural extension of the work on the communication platform or corporate design. A tight design manual that defines the rules and makes it clear to everyone what you can and cannot do ensures that the brand or company stands out unambiguously and makes everyday life easier and more efficient internally.

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