BRANDING/DESIGN

Branding has always been Nørgård Mikkelsen's core competence. We have proven processes and over 50 years of experience in identifying what makes a brand relevant and interesting and in communicating that clearly in all communications across all platforms. Design is obviously an important part of a brand. We can ensure that brand assets are clearly expressed in everything from corporate identity and web design to logo or packaging. Our aim is to ensure synergy in expression and dynamism in content.

Concept development

With us, all concept development is based on strategy and insight. What is the overall objective? What are we solving for whom, and what value does it create for them? With this in mind, we develop communication that is so relevant you will want to spend time on it, so interesting you will tell your friends about it, and so simple that you can explain it to your grandparents.

Packaging design

Every day, a new packaging design leaves the agency. And when we create designs optimised for winning the battle for attention on the shelf, our years of experience are not the only thing we draw on. We combine our knowledge with audience insights, analytics and data, e.g. using eye tracking glasses, which give us clear data on what consumers like – not just what they say they like.

Packaging design

Logo design

Just as strong brands are not static, logos need to move with the times. We design new logos from scratch, but more often the task is to strengthen existing ones, as we have done for Matas, Kohberg and Rynkeby, among others. Tweaks that are not meant to be noticed, but which are meant to ensure that the brand is sharp, recognisable and contemporary.